MY JOURNEY TO CREATING SANAL BEAUTY IS DEEPLY PERSONAL - ROOTED IN MY OWN EXPERIENCE OF FINDING CONFIDENCE THROUGH MAKEUP FROM A YOUNG AGE. I QUICKLY REALISED HOW TRANSFORMATIVE MAKEUP COULD BE, NOT JUST AS A FORM OF ART BUT AS A TOOL FOR SELF EXPRESSION AND INNER CONFIDENCE.

THIS SPARKED A PASSION THAT LED ME TO BECOME A PROFESSIONAL MAKEUP ARTIST, WHERE I HAD THE PRIVILEGE OF WORKING WITH VARIOUS BEAUTY BRANDS ACROSS A SPAN OF 10 YEARS. THESE EXPERIENCES SHAPED MY UNDERSTANDING OF MAKEUP AND THE BEAUTY INDUSTRY, ALLOWING ME TO CONTINUOUSLY GROW AND REFINE MY CRAFT.

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IN 2018, I LAUNCHED MY FIRST BUSINESS VENTURE - 'SHANILASH' A LASH LINE, I RAN FOR 2 YEARS AND WHILE IT WAS A REWARDING EXPERIENCE, I KNEW I NEEDED A STRONGER FOUNDATION IN BUSINESS TO TRULY GROW. I MADE THE DECISION TO STEP BACK, FOCUS ON COMPLETING MY BUSINESS AND MARKETING DEGREE, AND GAIN A DEEPER UNDERSTANDING OF BUSINESS STRATEGY.

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BY 2025, I REBRANDED AND RELAUNCHED SANAL BEAUTY. WHAT STARTED AS A LASH LINE HAS NOW EVOLVED INTO A FULL BEAUTY BRAND, THAT WILL BE OFFERING A WIDE RANGE OF PRODUCTS DESIGNED WITH QUALITY, INNOVATION, AND INCLUSIVITY IN MIND. MY GOAL HAS ALWAYS BEEN TO CREATE BEAUTY PRODUCTS THAT CATER TO ALL PEOPLE AND LIFESTYLES. SIMPLY PUT, BEAUTY... YOUR WAY.